Lesson 02 · 7 chapters · 27m
Templates I: foundations
Templates are how you message on WhatsApp when you can't just type — outside the 24-hour window, at scale, or to start a conversation. This lesson is the foundation: what templates are, why Meta approves them, the create studio, the three categories, and how to build, personalise, test and submit your first one.
4 of 7 done
By the end of this lesson you can
Explain what a template is and when WhatsApp requires one
Pick the right category — Marketing, Utility or Authentication — and pass review first try
Build a personalised template with variables, headers and footers
Test on a real number, submit, and track approval status
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