The four call-to-action buttons

3:42

Intermediate

Quick-reply buttons answer; call-to-action buttons move. This chapter covers the four CTA types Orbit gives you — visit website, call phone, call on WhatsApp, copy offer code — when each earns its place, and the one rule Meta enforces about mixing them.

What you'll learn

What separates a CTA button from a quick reply

Visit-website buttons, and dynamic URLs with a {{1}} variable

Call-phone vs call-on-WhatsApp — when each converts

Copy-offer-code buttons that actually get redeemed

Meta's mixing rule: which buttons can share one template

Try it now

· ~2 min in Orbit

On the Edit step, add a Visit-website button and put a {{1}} in the URL — watch the Sample URL field appear. Then add a Call-on-WhatsApp button and a Copy-offer-code button, and watch the preview. Discard when done.

Prerequisite:Quick-reply buttons

Next: Carousel · 4:10 →

Course content

· 10 of 31

Welcome to Orbit Academy

1:40

How this course works

2:10

Getting in

3 of 3

Templates I: foundations

4 of 7